Practical apps.
Focused businesses.

Seldon Strategies is an independent software and business studio founded by Michael Frank. We build focused apps for everyday and professional tasks, and help established businesses improve their websites through Revamp.

Our Approach

Useful software starts with a specific customer problem.

A contractor needs a clear inspection report before leaving the property. A couple needs to compare wedding quotes and keep a budget on track. We build around these concrete tasks, with reliable software and AI where it adds practical value.

Read more about our approach →

Client Services

Revamp by Seldon

Make your website's next step clear.

We modernize established businesses' websites with clearer messaging, stronger credibility, better conversion paths, and a technical foundation that search engines and AI systems can understand.

Request a website review

$4,500 fixed fee ยท Two-week schedule after required inputs

iOS Apps

Our Apps

RoofProof Reports app icon

Professional Tools

RoofProof Reports

Turn field observations and annotated photos into professional roof inspection PDF reports. Draft and preview free; paid exports when you need them.

Explore RoofProof →
Embarq app icon

Travel

Embarq

Taste-matched travel planning with verified picks, free trip tools, and optional Navigator collaboration

Explore Embarq →
VowPilot app icon

Lifestyle

VowPilot

Wedding budgets, vendor quote comparison, timelines, decisions, and optional Premium AI assists

Explore VowPilot →
Crucible Games app icon

Games

Crucible Games

AI historical strategy RPG across Revolutionary France, Rome, and Sengoku Japan

Explore Crucible Games →
Cascade Flow app icon

Games

Cascade Flow

A relaxing match-3 puzzle with physics cascades, haptics, and ambient sound

Explore Cascade Flow →
Enceladus Run app icon

Games

Enceladus Run

Pixel-art space adventure racing from Earth to Saturn's ice with five endings

Explore Enceladus Run →

Find the right product or service.

Explore our apps, tell us what would make them more useful, or talk to us about improving your business website.

Get in Touch